Starbucks Korea Initiates Groundbreaking NFT Project for Sustainability

Asia’s First: ‘STARBUCKS STAR★LIGHT’ NFT Project Launched

Starbucks Korea has introduced the pioneering ‘STARBUCKS STAR★LIGHT‘ NFT project, aiming to encourage eco-friendly habits and bolster its digital customer experience. As the first NFT initiative of its kind in Asia, Starbucks underscores its commitment to sustainability and digital innovation.

Digital Enhancements for Customers

The ‘STARBUCKS STAR★LIGHT’ NFT project aligns with Starbucks Korea's strategy to elevate the digital experience for customers and reinforce the Starbucks® Rewards loyalty program. By ordering beverages with personal cups through the Siren Order (mobile order) system, customers can earn Eco Stamps, streamlining the process and promoting sustainable practices.

Collectible NFTs

The project introduces three tiers of collectible NFTs – BASIC NFT, CREATIVE NFT, and ARTIST NFT. Customers can acquire a BASIC NFT with 5 Eco Stamps, a CREATIVE NFT with 15 Eco Stamps, and an ARTIST NFT with 20 Eco Stamps. Collaborating with 'Print Bakery' and artist 'DADAZ,' these limited NFTs feature digital art inspired by reusable cups and tumblers.

A Sustainable Future Step

Starbucks Korea's CEO, Ryan Sohn, emphasizes the integration of personal cup use into daily life and hints at future eco-friendly promotions. The ‘STARBUCKS STAR★LIGHT’ NFT project serves not only as a digital experience but also as a catalyst for customers to embrace eco-friendly habits. Starbucks encourages responsible consumption by providing a unique way to own digital art, fostering a more sustainable future.

With a longstanding commitment to sustainability, Starbucks continues to promote eco-friendly practices. The ‘STARBUCKS STAR★LIGHT’ NFT project exemplifies their dedication to rewarding loyalty and reducing waste. Commencing on January 16th, customers can actively participate in collecting Eco Stamps and earning their NFTs. This groundbreaking project signifies Starbucks' leadership in driving sustainability through digital innovation and sets a precedent for similar initiatives across Asia.

Conclusion

Starbucks Korea's ‘STARBUCKS STAR★LIGHT’ NFT project transcends digital art and loyalty rewards, symbolizing a profound commitment to sustainability. Beyond a transformative digital experience, it serves as a call to action for customers to adopt eco-friendly choices daily. Starbucks, as a trailblazer in this space, propels the shift towards a greener tomorrow. Grab your personal cup, collect those Eco Stamps, and anticipate future eco-friendly endeavors from Starbucks, leading the charge for a sustainable future.