Art meets Business in Paris: Future of Art is in our Hands.

Last week, I had the honor of attending the Art Business Conference Paris 2024, organized by Art Nova. As someone deeply involved in the intersection of art, technology, and investment through our work at Endemic Art NFT Marketplace, I believe this event is a compelling opportunity to gain insight into the evolving dynamics of the art market and its future and share what we have done in the digital art space, where we created the world's biggest digital art Marketplace.

The conference marked a new chapter in influential meetings exploring the synergies between art and other fields. Following in the footsteps of Christie’s Art and Tech and Deloitte’s Art and Finance, Art Nova’s approach focused on the business perspective of art, giving attendees a new perspective on this multifaceted industry. Each of these conferences has its strengths and provides the blueprint for a vibrant and sustainable arts ecosystem.

Pompidou Center

A Look at the “Big Three”

Christie’s Art & Technology organized by Christie’s Ventures led by Thakkar Devang and supervised by Christie’s and their CEO Guillaume Cerutti, bridging the gap between traditional auction houses and emerging technologies. With its established reputation as a leading auction house, Christie’s brings an authoritative voice to the conversation. Its focus on integrating technology into auction and curatorial practices has redefined the modern collecting experience. They have 82 % of auctions held online, which is a clear sign why they are heading toward digital direction with its Christie's Ventures department.

Meanwhile, Deloitte’s Art and Finance conference, led by the legendary Adriano Picinati de Torcello, remains unrivaled in exploring the financial implications of art. With over a decade of experience, this year's 16th edition of Deloitte was definitely pioneering this space. Deloitte has cultivated a nuanced understanding of the intersection of the art market with wealth management, investing, and portfolio diversification. Adriano’s vision has made this conference a must-attend event for anyone seriously interested in the financial potential of art.

Last week, the Art Nova Business Conference was a powerful complement to these pillars organized by young and inspiring Jean-Baptiste Costa de Beauregard. Focusing on the business side of art, it examines the operational, entrepreneurial, and strategic aspects that drive the industry forward. The Paris edition brought together an impressive mix of artists, collectors, investors, and thought leaders, creating a platform where ideas are transformed into actionable knowledge. We enjoyed the epic Pompidou Center just before the long renovation ahead.

Stipe Plejic & Jean-Baptiste Costa de Beauregard

The panel that stole the show

While each conference session offered valuable insights, the panel moderated by Adriano Picinati of Torcello stood out as a highlight. Looking at art as an investment, The discussion explored how art can be used as an asset and a tool to create value beyond aesthetics.

Adriano’s expertise set the tone for a careful exploration of:

• Art-backed financing: how artworks can be used as collateral in loans and financial products.

• Portfolio diversification: positioning art as a sustainable investment class alongside stocks, real estate, and other traditional assets.

• Digital Transformation: The Role of Platforms like ours, endemic.app, in democratizing access to art investment.

The ideas shared during this panel resonated deeply with me because they align with our mission at Endemic.app: using technology and innovation to make art accessible, transparent, and profitable for a wider audience. The discussion reinforced the importance of creating tools that enable collectors and investors to maximize the potential of their art portfolios.

Adriano Picinati di Torcello

Shaping the Future Ensemble

The shared purpose among attendees and speakers struck me the most about the conference. From traditionalists to tech enthusiasts, everyone contributed to a collective vision for the art world's future. Whether it’s Christie’s auctions, Deloitte’s advanced financial strategies, or Art Nova’s support for commercial innovation, the art world is on the rise.

At the Endemic.app, we’re proud to be part of this wave. By creating products that bridge the gaps between art, technology, and finance, we are enabling a new generation of artists, collectors, and investors to engage with the market meaningfully. The lessons I learned from the Art Business Paris 2024 conference will undoubtedly shape our efforts in the future.

Final Thoughts

First, nice job Jean-Baptiste. 

The Paris Art Business Conference confirmed that the art world is not just about creation and preservation but also about innovation, strategy, and vision. As we continue to redefine what it means to engage with the arts in the 21st century, conferences like these serve as invaluable platforms for knowledge sharing and collaboration.

My conclusion is clear: the future of art lies in building bridges - between tradition and technology, aesthetics and utility, passion and profit. With events like this setting the stage, I am looking forward to the future of the art industry.